feature project
Future Store Initiative - New Generation Retail Project
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Overview: Metro Group’s Future Store starts the experience with a digital Personal Shopping-Assistant attached to your shopping cart. Engaging the customer while continuously empowering them to make informed choices. Best-of-breed technology is combined with User-Centred Design enables the customer to smartly navigate the shopping environment and find preferred products. Strategically placed Info-Terminals also engages the shopper to explore recipes or search for that special item on their list. Then “Self-Checkout” or not, it’s your choice.
Role: Creative Director
